J.GORDYAN thing maker. world explorer. RGB. CMYK.
Creative problem solving and witty conversation are my jam. I optimistically challenge the status-quo almost daily. I geek out over animated GIFs, technology and the smell of new books.
Drop me an email, I love dreaming up things with like-minded people. We can break free of this digital world, caffeinate and collaborate!
Omron Fitness: The Partner You Can Count On
Featured on Mashable
Challenge: Give consumers their larger fitness picture and elevate Omron Fitness products from being simply a device to being a service and, ultimately, a motivational partner. Bring it on!
Solution: We created a first of it’s kind website to store and view your individual fitness data from multiple connected Omron Fitness products. It includes e-commerce, promotional, iPad/mobile compatibility, customizable analytics and social sharing.
Team: Mary Elisa Calvano, Jaclyn Gordyan, Matt Parris, Gina Provenzano, Eric Camacho, Nicole Markle
Cracker Barrel Cheese : Cheddar, Perfected.
Challenge: Cracker Barrel is cheddar perfected. During the holidays, Cracker Barrel relaunched nationally with a “World Champion Cheddar” title to brag about. Our challenge was to reposition Cracker Barrel as a full flavor cheese without the pretense.
Solution: 360 campaign including a partnership with Constellation Wines. Serve Cracker Barrel paired perfectly with Mark West to warm holiday spirits and open up real conversations. Hoity toity has no place in your home.
Team: Rolando Neghme, Gina Provenzano, Jaclyn Gordyan
OMRON FITNESS: Farther-Further // Win Your Workout
Omron Heart Rate Monitors
Omron Heart Rate monitors are built to give you the most accurate readings during your workouts so you can get the most out of your training. With alerts and sensor technology they keep you in ‘the zone’ and laser focus on your goals. A part of the Omron Fitness product line, they are the partner you can count on.
Team: Jaclyn Gordyan, Perry Littrell
HILTON WORLDWIDE OWNERS ACCESS: Access, Recognition & Ease
2011 Platinum MarCom Winner
2011: Owners Access launches & gives top of the industry Hilton hotel owners a full service concierge available any time of day all at their fingertips, guaranteed hotel rooms worldwide, and a special Owners’ rate. The CEO, Chris Nassetta, had a personal mission to listen to the HWW Owners, Owners Access is a personalized service targeted to recognize their partnership and grow their relationship.
2012: Owners Access card renewal featured actual Owner stories using the club in it’s launch year. We also pitched Owners Access club enhancements including a sculpture at HWW HQ to celebrate this moment in history.
Team: Jaclyn Gordyan, Perry Littrell, Glenn Phenicie, Evo Soria, Justin Aram, Patrick Lyman, Jennifer Peeples, Gwynne Weber, Jay Davidson
OMRON HEALTHCARE: Trust Your Heart to Omron
2011 Platinum Hermes Winner
2011 Outstanding Achievement Interactive Media Winner
Q: Where do you get the most accurate blood pressure readings? A: Not at the doctor’s office, but right from home. There are multiple factors in why, mainly being in the doctors’s office taking your blood pressure, raises your blood pressure (temporarily). Hypertensive and pre-hypertensive people can take steps to manage their health and see the results from home. With advanced sensor technology and consistently accurate readings, Omron is also the most recommended by doctors and the most clinically validated. Omron is the number one monitor in America because it’s the most trusted monitor in America.
Team: Bill Fogarty, Abby Wynne, Jaclyn Gordyan, John Rekumous, Justin Aram
NEW BALANCE STORES : MOVE
Admit it, you have an ‘active-ist’ gene inside of you aching to get moving. That’s because bodies are meant to move and New Balance stores serve the body in motion. All fitness levels are welcome. And with the best selection, service and staff, New Balance keeps you inspired and moving toward your goals.
Team: Evo Soria, Jaclyn Gordyan
GOGO INFLIGHT INTERNET : The Great Gogo Race
The race is on! Gogo is sending three pieces of urgent info to your plane. Choose which one you think will arrive first, and you could instantly win a FREE Gogo session. PLUS, we’re giving away one ASUS netbook everyday, it’s the sleekest way to surf the skies. So log-on in flight and spring through the skies to win a prize!
Team: Jaclyn Gordyan, Louie Calvano
PROMISE BUTTERY SPREADS : Cardiologist Choice
Promise set out to prove a heart healthy lifestyle can be both good for you and taste great, making having a healthy heart a little bit easier. So Promise put their spreads up against it’s competitors in blind taste tests. With over 300 Cardiologists participating, 9 out of 10 chose Promise over the other guys in all 3 categories: Nutrition, Taste and Professional Referral. Leaving no doubt, Promise has earned a Cardiologist’s Stamp of Approval.
Team: Jaclyn Gordyan, John Koch
Corona Extra : Slow Down Summer
Summer never seems to stick around long enough to be savored fully. So this summer Corona wants to “Slow Down Summer” and help you soak it in before it’s gone. Look for the sun-activated billboards and bus stop ads to find the best summer slowing activities. Events and specials will be going on all summer long. Starting with city-wide “Slow Zones” street teams and buckets full of flip-flops, cueing the start of summer and making sure you slow down to enjoy it one step at a time. Because, hey, summer’s here and together maybe we can slow it down.
Team: Pat Lyman, Jaclyn Gordyan
KASHI CEREAL BARS : Not Afraid to Bare it All
2009 Gold WOMMY Winner
2009 Grand Prix Runner Up
These cereal bars aren’t shy about showing off their fruit. Their signature “fruit channel” look, shamelessly shows off the real fruit and real ingredients Kashi is known for. All this talk about being real and unashamed calls into question other cereal bars who “cover up” their fillings and long winded ingredient panels.
The results: a 23% sales boost in Kashi Cereal Bars.
Team: Louie Calvano, Jaclyn Gordyan
PERSONAL WEBSITE: The idea sparked from a mantra I developed years ago. “Sharks must MOVE to survive and I must MAKE to survive. I’m Just Like a Shark That Way.”
SharkThatWay.com exists to fuel inspiration and motivation for all phases of the ‘Creative Cycle’ (see below). Stocked with music, process ideas, articles, videos, new tech and non-sensical-just-because-it’s-fun-content.
:: Creative Cycle :: You Make > Inspire Others > They Make > Inspire You > You Make
It’s a full-scale-non-Tumblr website, so bookmark this bad boy!
PERSONAL DESIGN :: ‘Making’ isn’t only for client work. Sometimes you ‘make’ purely because you want your idea to be in the world. Sounds heady, but when inspiration strikes it can’t be denied, and these are my recent expressions of those inspiring & storytelling moments.
The day I stop making is the day I die. I’m like a shark that way.
- J.Gordyan circa 2002
Heat ∞ Snow :: 2012 :: Documenting & contrasting both extremes answers a childhood dream
City Love :: 2011 :: Photo series of a view only a Chicagoan knows
IF LOST :: 2011 :: Original quote & design created by me, used in a mix of media.
French Adventure :: 2012 :: Art & music filled foreign travel (coming soon: short video)
Truman :: 2009 :: First graphite rendering of an animal. Meet Truman, a close friend’s Great Dane.
Breakfast Bar :: 2013 :: Broke free of the digital world and got my hands dirty in an area I do not excel- loved the challenge!
Art Sculpture :: 2006 :: Concepted, shot and edited in 2 hours for a last minute printed piece for CCAD.
